Last night, Thailand’s monopolistic cable company, TrueVisions, unceremoniously dumped the popular BBC Entertainment channel. At the stroke of midnight, subscribers hoping to enjoy the best of contemporary UK TV were instead subjected to a 16-year old episode of the X-Files.
Since the announcement last month, furious subscribers have been bombarding TrueVisions with calls to save BBC Entertainment but it seems that the message isn’t getting through. Worse still, TrueVisions seems to be under the mistaken impression that these subscribers, already fed-up with an endless diet of tired American re-runs, are actually demanding yet more tired American re-runs.
In a continuing effort to maximize TrueVision’s audience base, the company will replace three new channels that appealed to a wide audience. The company is responding to an overwhelming level of demand and has decided to replace the existing channels that are due for contract renewal this month. The three channels were selected for their high rating in several countries and have been demanded by subscribers through our website and call center so it is fortuitous that these channels are available at this time – TrueVisions email to subscribers (h/t Bangkok Bugle).
This email is breathtakingly disingenuous. It’s like Marie Antoinette announcing that bread is to be “replaced” due to “an overwhelming level of demand” for cake crap and it makes my blood boil.
When I called TrueVisions last month, they hadn’t yet got their corporate alibi straight and I was told that they fell out with the BBC over price.
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